Producer Vikas Seth ( Trishulla Productions – Vikas Seth, Mahesh Pandey and Deepak Kumar) is one happy producer with the show Ye Vaada Raha running successfully on ZEE TV.
On being asked about the response to the show he says, “The response of YVR is overwhelming. If you read trends, we happen to be the show amongst top ten show on the value of time spent across Hindi GEC shows and amongst top 3 odd on ZEE TV platform. Viewer time spent on any slot conveys a lot about the show and where YVR is concerned it’s very healthy and strong!”
The show has worked and clicked with masses and classes, what you think has worked in favour of the show?
“I feel the concept and story conceived by Mr. Vivek Bahl clicked. And also we felt the pulse of its creation where we knew that the story would strike a balanced approach targeting a common interest appealing to a balanced audience set. The show works with the youth, adults as well as 50+ target age groups across PAN India and that is a huge reason for the success.”