India No 1
World no 31
4 million unique reach
35 million impressions
What was your reaction when you came to know about it?
Nagarjuna is a daring dream. When I thought of doing a superhero many cautioned me. People asked me ‘how can you do a superhero in TV and how will you sustain 5 days a week?’ I saw that a challenge to be taken. Fortunately we managed to get a supporting channel like Life Ok who believed in our vision. It took us 2 years to get the show on air. Almost one year of pre-production. We started creating VFX properties almost 8 months in advance. I am blessed with a great team which stood by my madness for a year.
The casting is very apt..How hard was the casting process?
Pooja Banerjee also looks stunning for the role. After we crafted the story, and created the characters the biggest road block was casting. To start with, I wanted to get the supervillain in place before the hero. And else in India other than Nikitin Dhir. A massive built and a great presence. I had loved him as Thangabali in Chennai Express. He was brilliant in that film. After Nikitin we zeroed in on Anshuman Malhotra as Arjun as I wanted a very young and vulnerable actor for Arjun. He has a very unique combination of innocence and anger. He has surprised us with his brilliance on screen. I can say that he has the potential to become the next superstar of television. After Arjun I wanted to get the anti hero right. That’s how I thought of Mrunal Jain for Shankachurn. He had never played a negative role. Somehow I was very sure he is my Shankhachurn. He has that raw appeal which I needed for the character. He has been a revelation. With Shankhachurn I am sure he will redefine bad man.
Its a great feeling. Lot of responsibilities. 2016 has been a great year. More than the number of shows what is interesting is that all four shows are from different genres and has different TGs. Nagarjun is a superhero series, where as Sadda Haque is youth romance. Jana Na Dil Se Door is a drama and Kuchh Rang is a slice of life. This is very satisfying.