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The reactions for Nagarjuna-Ek Yoddha have been splendid: Producer Yash Patnaik

Your most ambitious project Nagarjuna went on air  and launch episode trended on Twitter.

India No 1
World no 31
3600 tweets
4 million unique reach
35 million impressions

What was your reaction when you came to know about it?

It was overwhelming. At a time when online audience is getting so important something like is exceptional. We have heard about Arnav Goswami trending in Twitter but a TV trending like this nationally and internationally is almost unbelievable. 4 million unique reach and 35 million impressions was unthinkable. I kept getting news of Nagarjuna trending from 8PM. It opened at 4th in India and climbed up to 1st by 9.10. By the time the telecast ended we were 31st in the World. Hundreds of fans were uploading pictures with their TV sets playing Nagarjuna. I must thank the audience for the support. I am still recovering 🙂
Its the first time such a thing has happened. Comment
I have been told its the first time something like this has happened. It was a prime time for news channels with all big national and international news breaking. Nagarjun not just toppled all the news it stayed at the top for over two hours.
What is the feedback you are getting for your larger than life show?
The reactions for Naagarjuna  have been splendid. I think people are liking the show, the story, characters, scale, casting, VFX. Hope these reactions translates to numbers 🙂
What is so special about Naagarjuna?
Nagarjuna is a daring dream. When I thought of doing a superhero many cautioned me. People asked me ‘how can you do a superhero in TV and how will you sustain 5 days a week?’ I saw that a challenge to be taken. Fortunately we managed to get a supporting channel like Life Ok who believed in our vision. It took us 2 years to get the show on air. Almost one year of pre-production. We started creating VFX properties almost 8 months in advance. I am blessed with a great team which stood by my madness for a year.

The casting is very apt..How hard was the casting process?
With Niketan Dheer and  Mrunal Jain combination it is quite a visual treat with their well built bodies.

Pooja Banerjee also looks stunning for the role. After we crafted the story, and created the characters the biggest road block was casting. To start with, I wanted to get the supervillain in place before the hero. And else in India other than Nikitin Dhir. A massive built and a great presence. I had loved him as Thangabali in Chennai Express. He was brilliant in that film. After Nikitin we zeroed in on Anshuman Malhotra as Arjun as I wanted a very young and vulnerable actor for Arjun. He has a very unique combination of innocence and anger. He has surprised us with his brilliance on screen. I can say that he has the potential to become the next superstar of television. After Arjun I wanted to get the anti hero right. That’s how I thought of Mrunal Jain for Shankachurn. He had never played a negative role. Somehow I was very sure he is my Shankhachurn. He has that raw appeal which I needed for the character. He has been a revelation. With Shankhachurn I am sure he will redefine bad man.

The buzz is show is surpassing audiences expectations.
I just hope that the show does well. We have put in a lot of hard work behind it.
Beyond Dreams has four shows on  air. How does it feel?
Its a great feeling. Lot of responsibilities. 2016 has been a great year. More than the number of shows what is interesting is that all four shows are from different genres and has different TGs. Nagarjun is a superhero series, where as Sadda Haque is youth romance. Jana Na Dil Se Door is a drama and Kuchh Rang is a slice of life. This is very satisfying.

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