Every producer will want his show to get the maximum response when it comes on air. And a producer is even more delighted if the response he receives within a few hours since the time show came on air. That exactly happened with Beyond Dreams newly launched show Nagarjun. After the show came on air it has got maximum number of response from the online audience. As the statistics say, during the launch day it was the number one in India, 31st position worldwide. The show has got 3600 tweets and has reached 4 million people.
So what was your response when you came to know about it.
Yash Patnaik says,”It was overwhelming. At a time when online audience is getting so important something like this is exceptional. We have heard about Arnab Goswami trending in Twitter but a TV show trending like this nationally and internationally is almost unbelievable. 4 million unique reach and 35 million impressions was unthinkable. I kept getting news of Nagarjun trending from 8PM. It opened at 4th in India and climbed up to 1st by 9.10. By the time the telecast ended we were 31st in the World. Hundreds of fans were uploading pictures with their TV sets playing Nagarjun. I must thank the audience for the support. I am still recovering from this pleasant surprise.”
But It’s the first time such a thing has happened. What is your take? “I have been told its the first time something like this has happened. It was a prime time for news channels with all big national and international news breaking. Nagarjun not just toppled all the news it stayed at the top for over two hours.”
Commenting on the feedback of the show Yash further adds,”The reactions have been splendid. I think people are liking the show, the story, characters, scale, casting, VFX. Hope these reactions translates to numbers in coming weeks.”
What is so special about Naagarjun? Yash adds,”Nagarjun is a daring dream. When I thought of doing a superhero many people cautioned me. People asked me ‘how can you do a superhero on TV and how will you sustain 5 days a week?’
I saw that a challenge to be taken. Fortunately we managed to get a supporting channel like Life Ok who believed in our vision. It took us 2 years to get the show on air. Almost one year of per-production. We started creating VFX properties almost 8 months in advance. I am blessed with a great team which stood by my madness for a year.”
Beyond Dreams has four shows on air currently. 2016 has been a great year for the production house. More than the number of shows what is interesting is that all four shows are from different genres and has different genre.
Nagarjun is a superhero series, where as Sadda Haq is youth romance. Jana Na Dil Se Door is a drama and Kuchh Rang is a slice of life.